Uses of keywords in Google Ads

You are setting up your first Google Ads campaign, and you want to know which keywords would be best to run your advertisement campaign successfully on Google’s search engine result page? A thorough understanding of the system is very essential to attract customers to your ads and hence help in generating potential revenue.

When we are mentioning Google keywords, we are talking about the phrases and words essential that you will link to the ads on different topics and groups. These phrases and words will be used by the customers to find you on Google’s web page.

There are a lot of keywords, and you will have to choose the ones that suit your business. This is simple and straightforward. You should always take help of professionals in this area, if you are not aware of the whole process of Google AdWords. Professional firms like Arya Media, a Digital Marketing Agency in Kolkata can help you give the best directions for your brands success through Google Ad Campaigns.

https://aryamedia.co.in/

Few useful guidelines that can sort out bountiful doubts that might be clouding your mind

1) Know what makes a good word or keywords: Keywords are essential commodities for an ad on Google search engines. You cannot attract users if you are unaware of the methods of searching the right keywords. Google trends and keyword planner are tools that can help you to do it properly. Always be careful with low search keywords and remove them as it will cost you unnecessarily if any user clicks them.

2) You should think like a customer: If you think like the customer, you are halfway there to get the result. Think about which keywords the users will use to search your products. For this, you will have to think like the customer. It is then you will be able to reach out to your potential customers.

3) Put it together: Make a list of the important keywords and use it wherever possible as the Google algorithm works that way.  Your keywords should match the keywords inserted in the landing page of your website and also closely link to the wording of Pay-per-click (PPC) advertisements.

4) Be specific and target-oriented: Choose specific keywords that will target the right audience. Do not just add keywords that are irrelevant to your business. Do not focus on generating traffic, if the keywords you have chosen are too general then it will not attract potential customers rather traffic on the website would be huge without any ultimate results. Avoid using single-word keywords rather use long phrases that are usually targeted by the audience.

5) Keep variations: Your customers may use different types of phrases and words to find you. So, lists different types of keywords and phrases to the lists of keywords.

6) Use a keyword planner to get ideas: Use it properly to get ideas of keywords. All you have to do is enter any word or phrases you think that you want and get all the relevant keywords from the results.

7) Language and location targeting: You can always choose the demographics, language, and locations for placing your Google Ads so that it reaches out to the right audience.

8) Understand keyword matching options: There are different categories here:

· Broad match: This is a default setting of Google. It will trigger ads when someone searches for any words matching the keywords.

· Broad Match Modifier: It is similar to a broad match and more targeted. You write words by putting plus signs before each one, it will only show searches with that word or close to the word.

· Phrase Match: It is tightly targeted and appears when someone searches while writing a phrase that matches the keywords.

· Exact Match: To get the exact match, you will have to put the keyword phrase in a square bracket, which will help you to get higher click-through rates (CTR) and your ads will appear on searches relevant to your keywords.

9) Terminate the negative keywords: The keywords that are of no use, you should remove them. Use a minus sign before such keywords otherwise it will be clicked by the users that will result in business losses.

Moreover, Google technology scans the content, web addresses, etc, and automatically displays ads with keywords that match your subject of the page. The advantages of Google Ads are that it is scalable, measurable, flexible, and faster than SEO (search engine Optimization).

Arya Media is a digital marketing agency and one of the best digital marketing companies in Kolkata that provides Single Window Digital Solutions to its customers. Please reach out to us at https://www.aryamedia.co.in/ as we are the best SEO service provider in India.

How can you measure the value of your subscribers?

The customers are the main priorities of the business. Consequently, if the customers are subscribing to your business or content, this means that the customer is interested in your business. The purchase may not be done immediately but someday they will revert. 

For instance, out of 10, 000 subscribers you can generate millions of revenue. Subscribers are marketing leads, which may eventually turn into prospective buyers. It is important that we value these subscribers and continuously market to this target audience. 

The customers are not only created by direct selling. A customer’s enquiry over the telephone can help you get your true customer if you can retain them and make them your future buyers. On the other hand, if you have sold to a customer once, it also doesn’t mean you have built a long term relationship with the customer. You have to constantly build a brand, gain trust, provide customer service, re-engage customers and over-deliver promises so that these customers do not leave you. 

The digital business is a growing market currently. There is a tremendous requirement for a digital branding company that can support to create digital content online and help in building the subscribers database. 

How to value the subscribers :

Customers are an asset to a company. The asset that provides revenue to a business. Nevertheless, a satisfied customer will push up the sale of the business. We should make sure that the customers accept not only the business products but should be keen to invest in the brand loyalty.

There are different types of subscribers like email subscribers, newsletter subscribers, content subscribers and video content subscribers.  Through subscribing your business these subscribers learn the insights of a variety of subjects and also you educate them.

The most popular form of subscription is through Youtube channels. People who are subscribing to your content page on Youtube are your valued customers. Why do you value them? It is because the audience is investing their time, sharing data, showing loyalty, dropping attention, commenting and participating in your content. So, this makes them an asset to your business. How do you calculate the customer’s valuation? In Youtube, you are measuring the assets based on following metrics such as their watch time, average percentage view, average view duration, audience retention, audience re-watches videos, engagement activity, the impressions, traffic sources, subscribers growth including others. 

Usually, the marketers believe in achieving the outcome that is the sales opportunity. As per marketers, a qualified lead is worth more than a visitor or subscribers but sales opportunity is more worth than a qualified lead. The reason is the marketers emphasises extra on potential revenue generation that is created at each stage of their marketing activities. The ultimate goal of any business is to turn prospective buyers into a purchaser. A business makes a profit when the revenue generation does not exceed investment.  

In this case, you can reach out to these subscribers whenever you want or as per your convenience; they are your database for the business. These subscribers have given you their identifiable information and the permission to reach out to them in their inboxes, mailboxes or mobile phones.

The way goals can be achieved :

As it is mentioned above, the hypothesis of any marketing activities is to achieve the return on investment. Here, we are talking about subscribers who are the business asset. So, what do you like to achieve from these assets (subscribers)? Here we go:

  • First of all, one can increase the efficiency of marketing activities by building an ongoing database 
  • Next, we can monetize the content or blogs that are adding up the potential number of subscribers
  • Help in consumer research as it will help to build the database
  • You can personalise it by selling to a particular audience as done by e-commerce platforms. This will drive volume sale and sell to the targeted audiences 
  • You can sell to the targeted audiences in the social media platform as well. The social media marketing companies are providing such services online for your benefit
  • Many companies have started up content and data research platforms that help to drive awareness of niche business. This is done by B2B companies. It is a kind of revenue-generating model
  • Create all kinds of media properties that help in building valuable audiences that can drive funding in the future

Besides this, you should care for the subscribers and the audience based on their activities. All audiences may not have the same taste and choice, so we have to measure it and make everyone get engaged with the business. There will be the unengaged audience and inactive ones, we will have to make those segments engaged with your business as they are also the prospective buyers or eventually can become one.  Finally, subscribers are your customers so we need to measure their value accurately without being ignorant.  

Arya Media is a digital marketing agency and the best web marketing business consultancy that provides services to its customers. Please reach out to us at https://www.aryamedia.co.in/ as we are the best digital marketing company in Kolkata.